Wine & Beverage Marketing

Undergraduate

Students will learn to design, deliver, and promote wine and beverage products, services, and experiences that will satisfy customers. They will learn research and measurement tools to help them make informed choices about the best promotional tools (e.g., digital) to use in a regulated market. Students will have practical experiences at local wineries, cideries, craft breweries, and distilleries. Prerequisite(s): Third-year standing and 19 years of age or older.