Managing E-Business

Undergraduate

This course focuses on the foundations of e-business, business-to-consumer and business-to-business strategies. Topics include buying and selling on the world wide web, back-office integration, impact of the business-to-consumer e-business on logistics and supply chain management, hardware and software of the internet, intranets and extranets, technological innovations and their impact, and competitive dynamics of firms operating in internet enabled operating environments. Prerequisite(s): BUSI 2803 and third-year standing or higher.