Digital Marketing

Undergraduate

This course builds on BUSI 2423 and BUSI 2433 as it applies and adapts traditional marketing strategy and actions to a digital context, examining the integration of digital marketing as a vital component of overall marketing strategy. Students will learn to evaluate website effectiveness, use search engines efficiently, create effectual social media strategies, and the basics of viral marketing. Prerequisite(s): BUSI 2433 with a minimum grade of C-.