Business and Corporate Strategy

Undergraduate

This course establishes a foundation in the area of strategy formulation, implementation and analysis. Students learn from visiting business executives, undertake industry analyses, construct industry value chains, examine mergers and acquisitions, conduct SWOT and scenario analyses, search out new disruptive technologies and use other analytical approaches while profiling the formal strategies of major public companies. (2h Studio) Prerequisite(s): BUSI 2743, BUSI 2233, BUSI 2433, and BUSI 2513 each with a minimum grade of C-.