everything.study
BTM 618

Electronic Commerce

3 units

Fall 2026

Topics

  • Business Concepts and Theories

Readings

  • E-commerce 2023: Business, Technology, Society 17th Edition 180 Day Access Kenneth C. Laudon; Carol Guercio
    recommended
Fall 2025

Topics

  • Welcome and Course Introduction
  • Introduction to Internet Technologies
  • Lab 03: Using WordPress Group Project Case Part 1 (SOW) released
  • Privacy and Ethics in E-commerce
  • Lab 04: WordPress Themes and Plugins
  • Mobile and E-commerce
  • Lab 05: Planning your E-commerce Website Group project client update
  • Security and Controls
  • Lab 06: WordPress Security, Backup and Recovery Group Project: Part 2 (prototype) & Part 3 (client presentation) released
  • Electronic Payments and Billing Group Project Case Part 02
  • Lab 07: Selling "Stuff" with WordPress
  • Advertising and Analytics
  • Lab 08: Google Analytics
  • E-commerce Business Intelligence and Big Data
  • Emerging Topics in E-commerce
  • Group Project Part 3 Presentations
  • Objective: Demonstrate expertise in utilizing business knowledge in complex local and global contexts

Readings

  • E-commerce 2023: Business, Technology and Society, Kenneth C. Laudon and Carol Guercio Traver, Pearson, 16/e, eBook 180 day 9780137921959; eBook lifetime 9780137922048
    recommended
    ISBN 9780137921959
Sources