everything.study
HECOL 241

Fashion Industries

3 units

Fall 2025

Topics

  • Theories of fashion change
  • Fashion as a system
  • Structural and legal components of fashion companies
  • Fashion media

Readings

  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. New York: Fairchild Books
    required
  • Lynch, Annette, and Mitchell D. Strauss. 2007. "Fashion as Collective Behaviour." Changing Fashion: A Critical Introduction to Trend Analysis and Meaning. Oxford: Berg. 57–80. Dress, Body, Culture. Bloomsbury Fashion Central
    required
  • Recommended: - Entwistle, Joanne (2009). “Introduction” In The Aesthetic Economy of Fashion: Markets and Value in Clothing and Modelling, Bloomsbury Publishing. (P. 1-19)
    recommended
  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter One: The Global Fashion Industry.” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p. 1-19)
    required
  • Recommended - Huggard, Emily (2020). “Chapter Two: The Fashion Industry Context” Communicating fashion brands: theoretical and practical perspectives. Eds. Huggard, E. and Cope, J. London ; New York: Routledge. (p. 20-38)
    recommended
  • Wilson (1985) “Chapter Two: The History of Fashion” In Adorned in Dreams: Fashion and Modernity. (17-46)
    required
  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Three: Sustainable Supply Chains in the Fashion Industry.” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p. 36-52)
    required
  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Two: Missions, Objectives, and Competitive Strategies of Fashion Businesses” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p. 1-19)
    required
  • Grose, Virginia (2021). “Product Development” In A Practical Guide to the Fashion Industry: Concept to Customer. London: Bloomsbury Visual Arts. (19-35)
    recommended
  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Four: Sourcing Decisions across the Fashion Supply Chain” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p 53-71)
    required
  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Six: Legal Aspects of Fashion Businesses.” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p 89-108)
    required
  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Five: Business Entities in the Fashion Industry.” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p 72-88)
    recommended
  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Eleven: Manufacturing Fashion Products” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p. 182-202)
    required
  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Eight: Color, Material and Fashion Trend Forecasting” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p. 125-140). Recommended: - Blaszczyk, Lee and Ben Wubs (2018). “Beyond the Crystal Ball: The Rationale Behind Color and Trend Forecasting.” In The Fashion Forecasters: A Hidden Color and Trend Prediction. Ed. Regina Lee Blaszczyk and Ben Wubs. London: Bloomsbury Visual Arts. (p. 1-32)
    recommended
  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Nine: Designing Fashion Products” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p. 141-161). - Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Ten: Preproduction Processes” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p. 164-181)
    required
  • Breward, Christopher. 2003. “The Rise of the Designers” In Fashion. Oxford History of Art. Oxford ; New York: Oxford University Press. (p. 21-47)
    required
  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Seven: Marketing Research in Fashion” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p. 109-124)
    required
  • Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Twelve: Marketing Fashion Brands” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p. 203-222)
    required
  • recommended
  • Grose, Virginia (2021). “Retail Strategy” In A Practical Guide to the Fashion Industry: Concept to Customer. London: Bloomsbury Visual Arts. (p. 64-91). - Burns, Leslie Davis, and Kathy K. Mullet. 2020. “Chapter Thirteen: Fashion Distribution and Retailing” In The Business of Fashion: Designing, Manufacturing, and Marketing. Sixth edition. Fairchild Books. (p. 223-245)
    required
  • recommended
  • Best, Kate Nelson. 2017. “A Global Discourse: The New Millennium.” In The History of Fashion Journalism. London: Bloomsbury Academic, pp. 217–242.
    required
  • Recommended: - Torregrosa, Marta, and Teresa Sadaba. 2023. “The Adaptation of Species in the Fashion Media Ecosystem: The Case of Vogue.” Popular Communication 21 (2): 114–29. doi:10.1080/15405702.2023.2239207. - Cheng, L., & Tandoc, E. C. (2021). From magazines to blogs: The shifting boundaries of fashion journalism. Journalism, 23 (6), 1213 – 1232. doi: 10.1177/1464884920988183
    recommended
  • McKee, S. et al. (2023) ‘The evolving direct‐to‐consumer retail model: A review and research agenda’, International Journal of Consumer Studies, 47(6), pp. 2816–2842
    required
  • required
Sources