everything.study
MARK 201

Introduction to Marketing

3 units

Fall 2026

Readings

  • Everyone is REQUIRED to register for online access to the etextbook and the Marketing Simulation
    unspecified
  • Kerin, Hartley, Bonifacio, Dumont, Koufman (2024), Marketing: The Core, 7th Canadian Edition, McGraw Hill. Connect)
    unspecified
Fall 2026

Readings

  • Everyone is REQUIRED to register for online access to the etextbook and the Marketing Simulation
    unspecified
  • Kerin, Hartley, Bonifacio, Dumont, Koufman (2024), Marketing: The Core, 7th Canadian Edition, McGraw Hill. Connect)
    unspecified
Sources