everything.study
MARK 312

Marketing Analytics

3 units

Fall 2026

Topics

  • Course introduction Topic 1. What is Marketing? • Marketing; 4Ps; Personal value equation
  • Paper
  • University closed in honor of the National Day for Truth and Reconciliation
  • Project workshop
  • Project work session
  • Presentation part 1
  • Presentation part 2

Readings

  • Salganik, M. J. (2019). Bit by Bit: Social Research in the Digital Age. Princeton University Press
    recommended
  • Principles of Marketing Version 5.0 by Jeff Tanner and Mary Anne Raymond
    recommended
Fall 2026

Topics

  • Course introduction Topic 1. What is Marketing? • Marketing; 4Ps; Personal value equation
  • Paper
  • University closed in honor of the National Day for Truth and Reconciliation
  • Project workshop
  • Project work session
  • Presentation part 1
  • Presentation part 2

Readings

  • Salganik, M. J. (2019). Bit by Bit: Social Research in the Digital Age. Princeton University Press
    recommended
  • Principles of Marketing Version 5.0 by Jeff Tanner and Mary Anne Raymond
    recommended
Sources