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MARK 452

Strategic Marketing

3 units

Spring 2026

Topics

  • WELCOME AND INTRODUCTIONS
  • Course Framework
  • Project Explanation
  • Tells a brief the story of the organization
  • Defines a clear scope and identifies strategic marketing issues for the organization
  • Uses strategy concepts, and frameworks well

Readings

  • Marketing Strategy , 1st Edition (Canadian) O. C. Ferrell; Michael Hartline; Bryan W. Hochstein; Marc Boivin ISBN-13: 978-1-77474-964-7
    required
Spring 2025

Topics

  • Introductions
  • Course Framework
  • Project Explanation
  • Project Sponsor Presentations
  • Tells a brief the story of the organization
  • Defines a clear scope and identifies strategic marketing issues for the organization
  • Uses strategy concepts, and frameworks well
  • Provides a variety of options, defensible solutions and prioritizes recommendations
  • Provides a clear decision forward, including implementation and effects on performance Form
  • Professional and within time
  • Creative and persuasive presentation of information
  • Coordination and effective use of all team members

Readings

Sources