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MARK 455

Sustainability and Responsible Marketing

3 units

Winter 2026

Topics

  • To understand the basic concepts of what constitutes social marketing
  • To understand how the concepts described in (1) affect the roles that both consumers

Readings

  • Lee, Nancy R. Kotler, P., and Julie Colehour (2023), Social Marketing: Behavior Change for Good, Seventh Edition. SAGE Publications. ISBN: 9781071851647(print), 9781071851609 (ebook)
    unspecified
    ISBN 9781071851647
Sources