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MARK 468

E-Commerce and Retailing

3 units

Fall 2026

Readings

  • Retailing Management: Seventh Canadian Edition, 2025, (Toronto, McGraw-Hill Ryerson)
    recommended
Fall 2026

Topics

  • Ch. 8 Class
  • Ch.11 CASE D Oct 23, 2026 Mandatory Class
  • Information Systems & Supply Chain Management
  • Digital Retailing
  • PRESENTATIONS November 30, 2026 Group Presentations December 2, 2026 Group Presentations December 4, 2026 Group Presentations
  • Peer Eval. Due Dec 7 11:59 PM
  • Design an internally consistent retail format
  • Identify forms of market research that can aid in marketing decision making
  • Introduction to the world of retailing

Readings

  • Ebook Retailing Management 7th Canadian Edition 2023 (180 Day Access) ISBN: 9781264942527 By Levy, Michael, Weitz, Barton A., Grewal, Dhruv, and Madore, Michael
    unspecified
    ISBN 9781264942527
Sources