MARK 476
Sports Marketing
Winter 2026
Topics
- Course Introduction Module 1: Marketing of Sports
- Marketing of Sports: Segmentation
- Marketing of Sports: Segmentation Marketing of Sports: Product and Branding Marketing of Sports: Product and Branding
- Marketing of Sports: Distribution Decisions Guest Speakers: Edmonton Ultimate Players
- Association
- Marketing of Sports: Pricing Decisions
- Marketing of Sports: Pricing Decisions Marketing of Sports: Promotion Decisions (Advertising, PR, Cause Marketing)
- Marketing
Sources
- Course catalogue ↗2026–2027
- 2026-Winter-MARK-476-LECTURE-B01 ↗2026
- Additional readings are supplied through the course LMS. Partial automated extraction.