Selected Topics in Marketing

Topics

• Understand the basics of event planning and industry resources
• Use a variety of different events as a marketing channel
• Identify appropriate marketing methods for various products, brands and audiences
• Experience off-site fieldtrips to actual live events to learn how to implement ideas and concepts in real-life
• Use event marketing techniques to create buzz and measure success
• Use marketing techniques and events to enhance personal branding
• Create a detailed marketing plan and template