MARK 664
Branding and Marketing Strategy
Fall 2025
Readings
- Brand Management–Co-creating meaningful brands (Michael Beverland) 2nd Edition
- Print ISBN 9781529720129ISBN 9781529720129
- Ebook ISBN 9781529755275ISBN 9781529755275
Fall 2023
Readings
- Brand Management – Co-creating meaningful brands (Michael Beverland) 2nd Edition
- Print ISBN 9781529720129 eBook ISBN 9781529755275ISBN 9781529720129
Sources
- Course catalogue ↗2026–2027
- MARK 664 PRODUCT MANAGEMENT AND PRICING · Reading-list link; contents not retrieved ↗
- 2002-Fall-MARK-664-LECTURE-A1 ↗2002
- 2004-Winter-MARK-664-LECTURE-X5 ↗2004
- 2004-Fall-MARK-664-LECTURE-A1 ↗2004
- 2006-Winter-MARK-664-LECTURE-B1 ↗2006
- 2007-Fall-MARK-664-LECTURE-A1 ↗2007
- 2008-Fall-MARK-664-LECTURE-X1 ↗2008
- 2009-Fall-MARK-664-LECTURE-X1 ↗2009
- 2011-Winter-MARK-664-LECTURE-X5 ↗2011
- 2012-Winter-MARK-664-LECTURE-X50 ↗2012
- 2013-Winter-MARK-664-LECTURE-X50 ↗2013
- 2014-Winter-MARK-664-LECTURE-X50 ↗2014
- 2015-Winter-MARK-664-LECTURE-X50 ↗2015
- 2016-Winter-MARK-664-LECTURE-B1 ↗2016
- 2017-Winter-MARK-664-LECTURE-B1 ↗2017
- 2018-Winter-MARK-664-LECTURE-X50 ↗2018
- 2019-Fall-MARK-664-LECTURE-A1 ↗2019
- 2023-Fall-MARK-664-LECTURE-A01 ↗2023
- 2025-Fall-MARK-664-LECTURE-A01 ↗2025
- Additional readings are supplied through the course LMS. Partial automated extraction.
- Partial automated extraction.