everything.study
MARK 686

Selected Topics in Marketing

3 units

Spring 2025

Topics

  • Introduction to Social Media Marketing Social Media Marketing Strategy
  • Social Media Advertising and Launching
  • Marketing with Facebook and Instagram
  • Marketing with X and Pinterest
  • Marketing with YouTube and TikTok
  • Creative Social Media ROI
  • Group Presentations

Readings

  • Chiarello, M. (2024), Essentials of Social Media Marketing. Provo, UT: Edify
    recommended
  • Tuten, Tracy (2024), Social Media Marketing, 5th edition, Thousand Oaks: Sage
    recommended
Sources