Research Methodology in Marketing

Summers, John O (2001). "Guidelines for conducting research and publishing in marketing: from conceptualization through the review process." Journal of the Academy of Marketing Science 29, no. 4, 405-415

Shugan, Steven M (2003) "Editorial: Defining interesting research problems." Marketing Science 22, no. 1, 1-15

Holbrook, Morris B (1986) "A note on sadomasochism in the review process: I hate when that happens." The Journal of Marketing. 104-108

Singh, Jagdip (2003) "A reviewer’s gold." Journal of the Academy of Marketing Science 31, no. 3. 331-336

Armstrong, J. Scott (2003) "Discovery and communication of important marketing findings: Evidence and proposals." Journal of Business Research 56, no. 1. 69-84

Goldberg, Marvin E. (1990) "A quasi-experiment assessing the effectiveness of TV advertising directed to children." Journal of Marketing Research, 27, 445-454. (Feyzan)

Simester, Duncan I., John R. Hauser, Birger Wernerfelt, and Roland T. Rust (2000) "Implementing quality improvement programs designed to enhance customer satisfaction: Quasi-experiments in the United States and Spain." Journal of Marketing Research 37, 1, 102

Bronnenberg, Bart J., Jean-Pierre Dube and Carl F. Mela (2010) " Do Digital Video Recorders Influence Sales?? " Journal of Marketing Research, 47, 6, 998-1010. (Tim)

Qian, Y. (2014). Counterfeiters: Foes or friends? How counterfeits affect sales by product quality tier. Management Science, 60(10), 2381-2400. (Natalie)

Leamer, Edward E (1983) "Let's take the con out of econometrics." The American Economic Review, 31-43

Chintagunta, P., Erdem, T., Rossi, P. E., & Wedel, M. (2006). Structural modeling in marketing: Review and assessment. Marketing Science, 25(6), 604-616

Erdem, T., & Keane, M. P. (1996). Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets. Marketing science, 15(1), 1-20. (Qiao)

Gordon, Brett R. (2009), A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry, Marketing Science, 28, 5, 846-867. (Ozan)

Bronnenberg, , Bart J. Peter E. Rossi and Naufel J. Vilcassim (2005), Structural Modeling and Policy Simulation, Journal of Marketing Research, 42 (1), 22-26

Ailawadi, K. L., Kopalle, P. K., & Neslin, S. A. (2005). Predicting competitive response to a major policy change: Combining game-theoretic and empirical analyses. Marketing Science, 24(1), 12-24

Bankard, L. C. (2000), Learning and Forgetting: The Dynamics of Aircraft Production, The American Economic Review

Chan, Tat Y, Jia Li, Lamar Pierce (2014), Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth, Marketing Science

Narasimhan, C., He, C., Anderson, E. T., Brenner, L., Desai, P., & Kuksov, D., et al. (2005). Incorporating behavioral anomalies in strategic models. Marketing Letters, 16(3), 361-373

Varian, H. R. (1980). A model of sales. American Economic Review, 70(4), 651-59. (Feyzan)

Cui, T. H., & Zhang, Z. J. (2007). Fairness and channel coordination. Management

Hunt, Shelby D. (2010), Marketing Theory: Foundations, Controversy, Strategy, Resource- Advantage Theory. M.E. Sharpe. (Hunt)

Kline, Rex B. (2011) Principles and Practice of Structural Equation Modeling. 3rd Edition. An introductory text that is both reasonably rigorous and accessible for beginners

Raykov, Tenko and George Marcoulides (2006) A First Course in Structural Equation Modeling. 2nd Ed. LEA. (Intro with examples of program syntax for LISREL, EQS and MPlus)

Schumacker, Randall E. and Richard G. Lomax (2010) A Beginners Guide to Structural Equation Modeling 3rd Edition Routledge Intro text with syntax for LISREL 8.8

Brennan, Robert (2001), Generalizability Theory. New York: Springer-Verlag Comprehensive presentation of univariate and multivariate generalizability theory (Has associated free software)

Cardinet, Jean, Sandra Johnson & Gianreto Pini (2010) Applying Generalizability Theory using EduG Routledge. (Free software)

Hambleton, Ronald K, et al (1991), Fundamentals of Item Response Theory. Sage. Introduction

Hox, Joop J. (2010) Multilevel Analysis: Techniques and Applications. Routledge

Jaccard, James & Jacob Jacoby (2010), Theory Construction and Model-Building Skills. Guilford Press. Tools addressing in practice details of the process of constructing new social science theories

Bollen, Kenneth A. (1989), Structural Equations with Latent Variables. New York: Wiley- Interscience. Comprehensive text with methodological emphasis. (Bol)

Bollen Kenneth A and Patrick J. Curran (2006) Latent Curve Models: A Structural Equation Perspective. New York: Wiley. Models of trajectories for longitudinal data

Hayduk, Leslie A (1997), LISREL: Issues, Debates and Strategies. John Hopkins. U of A Sociology Prof’s unique perspective on the use and assessment of SEM methods. (Hay2)

Hunter, John & Frank Schmidt (2004), Methods of Meta-Analysis. 2nd Ed. Sage. Useful textbook

Mitchell, Joel (1999). Measurement in Psychology. Cambridge University Press. Philosophy of science based critique of the mainstream (Stevens) approach to measurement in the social sciences

Netemeyer, Richard G., William O. Bearden and Subash Sharma (2003), Scaling Procedures: Issues and Applications. Sage. Update of the traditional marketing (Churchill) scale development paradigm

Pearl, Judea (2009), Causality: Models, Reasoning, and Inference. Second Edition. Cambridge University Press. Unifies approaches to causation and offers tools for studying the relationships between causal connections and statistical associations

Rossiter, John (2010), Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics. Springer. Elaboration of his award winning 2002 IJRM article

Saltzberger, Thomas (2009), Measurement in Marketing Research. Edward Elgar. Promotes the use of the Rasch model (IRT modeling) for marketing measurement

Suppe, Frederick (1977), The Structure of Scientific Theories Second Edition. Urbana: University of Illinois Press. Introduction & Afterward to a 1969 Symposium provide a comprehensive introduction to philosophy of science

Denzin, Norman and Yvonna Lincoln (Eds.) (2005), Handbook of Qualitative Research. 3rd Edition Thousand Oaks, CA: Sage Paradigms, perspectives & methods of collection and interpretation. (DL)

Grover, Rajiv and Marco Vriens (Eds.) (2006), Handbook of Marketing Research. Sage. Reviews papers covering the broader field of marketing research

Hoyle, Rick H. (ed.) (2012) Handbook of Structural Equation Modeling. New York: Guilford Comprehensive coverage of foundations, implementation, and many areas of SEM application

Peter, J. Paul and Michael L. Ray (Eds.) (1984), Measurement Readings for Marketing Research. Chicago: American Marketing Association. Classic psychometric and marketing papers. (PR)

Vinzi, Esposito et al (eds.) Handbook of Partial Least Squares. Springer-Verlag, (V) Comprehensive

Bearden, William O. et al. (2010) Handbook of Marketing Scales 3rd Edition. Newbury Park: Sage Summaries of scales developed and/or validated (CTT) in marketing and consumer behavior

Joint Committee of AERA, APA, NCME (1999) Standards for Educational and Psychological Testing. Guidelines for test development and testing practice