MARK 720
Consumer Behaviour
Winter 2026
Topics
- Provide students with a strong foundation for critical thinking in the area of consumer behaviour
- Expose students to the main theoretical and substantive areas of consumer research
- Introduce the basic methods and tools used in studying consumer behaviour
Fall 2013
Topics
- Provide students with a strong foundation for critical thinking in the area of consumer buying behaviour
- Expose students to the main theoretical and substantive areas of consumer research
- Introduce the basic methods and tools used in studying consumer behaviour
Sources
- Course catalogue ↗2026–2027
- 2007-Fall-MARK-720-LECTURE-A1 ↗2007
- 2011-Fall-MARK-720-LECTURE-A1 ↗2011
- 2013-Fall-MARK-720-LECTURE-A2 ↗2013
- 2026-Winter-MARK-720-LECTURE-B01 ↗2026
- Partial automated extraction.
- Partial automated extraction.