MARK 740
Marketing Models
Fall 2024
Topics
- Introduction The Marketing Paradigm
- Conjoint Analysis
- Choice Modeling
- Product Diffusion and New Product Forecasting
- Pricing Analysis _
- Equilibrium Analysis and Behavioral Game Theory Camerer _ Behavioral Game Theory
Fall 2020
Topics
- Introduction The Marketing Paradigm
- Conjoint Analysis
- Choice Modeling
- Product Diffusion and New Product Forecasting
- Pricing Analysis _
- Equilibrium Analysis and Behavioral Game Theory Camerer _ Behavioral Game Theory
Sources
- Course catalogue ↗2026–2027
- 2009-Winter-MARK-740-LECTURE-B1 ↗2009
- 2013-Winter-MARK-740-LECTURE-B1 ↗2013
- 2018-Fall-MARK-740-LECTURE-A1 ↗2018
- 2020-Fall-MARK-740-LECTURE-A1 ↗2020
- 2024-Fall-MARK-740-LECTURE-A01 ↗2024
- Partial automated extraction.
- Partial automated extraction.