MARK 750
Marketing Theory
Winter 2025
Topics
- Course Introduction
- Marketing Strategy
- Alliances & Networks
- Market Orientation
- Marketing Performance & Valuation
- New Product Development Processes
- Brand Management
- Market Entry & Evolution
- Distribution Channels
- Advertising Effects
- Product and Service Quality
Winter 2012
Topics
- Foundations of Marketing Strategy* Valuation
- New Product Development Processes
- Brand Management
- Market Entry & Evolution
- Distribution Channels
- Advertising Effects
- Product and Service Quality
- Pricing
- Presentations
Sources
- Course catalogue ↗2026–2027
- 2006-Winter-MARK-750-LECTURE-B1 ↗2006
- 2010-Winter-MARK-750-LECTURE-B1 ↗2010
- 2012-Winter-MARK-750-LECTURE-B1 ↗2012
- 2025-Winter-MARK-750-LECTURE-B01 ↗2025
- Partial automated extraction.
- Partial automated extraction.