everything.study
MARK 799

Individual Research

3 units

Fall 2026

Topics

  • statistically partition one variable’s effect on another into its primary pathways of influence, direct and indirect
  • understand modern approaches to inference about indirect effects in mediation models
  • test competing theories of mechanisms statistically through the comparison of indirect effects in models with multiple mediators
  • visualize and probe interactions in regression models (e.g. using the simple slopes/spotlight analysis and Johnson-Neyman/floodlight analysis approaches)
  • integrate models involving moderation and mediation into a conditional process model
  • estimate the contingencies of mechanisms through the computation and inference about conditional indirect effects
  • determine whether a mechanism is dependent on a moderator variable
  • apply the methods discussed in this course using the PROCESS procedure for SPSS, SAS and R
Fall 2025

Topics

  • Welcome!
  • Content Consumption Discussion leader: ??

Readings

  • Russell, C. A., & Levy, S. J. (2012). The temporal and focal dynamics of volitional reconsumption: A phenomenological investigation of repeated hedonic experiences. Journal of Consumer Research, 39(2), 341-359
    recommended
  • De Freitas, J., Nave, G., & Puntoni, S. (2025). Ideation with generative AI—in consumer research and beyond. Journal of Consumer Research, 52(1), 18-31
    recommended
  • Schilke, O., & Reimann, M. (2025). The transparency dilemma: How AI disclosure erodes trust. Organizational Behavior and Human Decision Processes, 188, 104405
    recommended
  • Batista, R. M., & Ross, J. (2024). Words that work: Using language to generate hypotheses
    recommended
  • McGlone, M. S., & Tofighbakhsh, J. (2000). Birds of a feather flock conjointly (?): Rhyme as reason in aphorisms. Psychological Science, 11(5), 424-428
    recommended
  • Saljoughian, M. M., Hewett, K., van Heerde, H. J., & Rand, W. How Firms Can Steer Social Media Conversations. Journal of Marketing Research, 00222437251329816
    recommended
  • Romero, M., Craig, A. W., Mormann, M., & Kumar, A. (2025). Are “10 grams of protein” better than “ten grams of protein”? How digits versus number words influence consumer judgments. Journal of Consumer Research, 51(5), 1006-1026
    recommended
  • Wu, A. Y., & Morwitz, V. G. (2025). Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers. Journal of Consumer Research, 51(5), 937-958
    recommended
  • Sun, Z., Cao, C. C., Liu, S., Li, Y., & Ma, C. (2024). Behavioral consequences of second-person pronouns in written
    recommended
  • COPE Council (2017). Ethical guidelines for peer reviewers | COPE: Committee on Publication Ethics
    recommended
  • Warren, N. L., Farmer, M., Gu, T., & Warren, C. (2021). Marketing ideas: How to write research articles that readers understand and cite. Journal of Marketing, 85(5), 42-57
    recommended
  • Boghrati, R., Berger, J., & Packard, G. (2023). Style, content, and the success of ideas. Journal of Consumer Psychology, 33, 688-700
    recommended
Sources