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OM 620

Predictive Business Analytics

3 units

Fall 2026

Topics

  • Business-data retrieval and cleaning with SQL and R
  • Exploratory visualization
  • Predictive modelling
  • Model evaluation
  • Analytics project communication
  • Verification of generative-AI outputs

Readings

Winter 2026

Topics

  • Finance – how can we predict the risk of an investment?
  • Marketing – how can we predict customers’ probability of responding to a certain advertisement?
  • Operations – how should we predict no-show probability of customers?

Readings

Sources