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SEM 420

Strategic Decision Making with Management Analytics

3 units

Fall 2026

Topics

  • Decision Making: The Rational Choice Perspective & Constructing Data
  • Decision Making: The Rational Choice Perspective & Analyzing Structured Data
  • Data Analysis: Leveraging Algorithms to Build and Assess Unstructured Data
  • Wrangling & Description - Mini-Lab 2
  • Decision Making: The Psychological Perspective (Understanding Biases) - and Visuals
  • Platforms, Virtual, AI-Assisted
  • Ecosystems

Readings

  • (b) Kahneman, D. (2011). Thinking, Fast and Slow. Penguin
    unspecified
  • (c) March, J. G. (1994). Primer on Decision Making. Free Press
    unspecified
  • (a) Iansiti, M., & Lakhani, K. (2020). Competing in the Age of AI. Harvard Business Review
    unspecified
  • (b) Sahay, A. (2018). Business Analytics at a Glance. Harvard Business Publishing
    unspecified
Winter 2026

Topics

  • Decision Making: The Rational Choice Perspective - Data Analysis: Constructing Data
  • Decision Making: The Rational Choice Perspective - Displaying Structured Data
  • Data Analysis: Leveraging Algorithms to Build and Assess Unstructured Data - Perspective (Understanding Biases)
  • Decision Making: The Psychological Perspective (Understanding Biases) - and Visuals
  • Platforms, Virtual, AI-Assisted
  • Background: March. A Primer on Decision Making

Readings

  • (b) Kahneman, D. (2011). Thinking, Fast and Slow. Penguin
    unspecified
  • (c) March, J. G. (1994). Primer on Decision Making. Free Press
    unspecified
  • (a) Iansiti, M., & Lakhani, K. (2020). Competing in the Age of AI. Harvard Business Review
    unspecified
  • (b) Sahay, A. (2018). Business Analytics at a Glance. Harvard Business Publishing
    unspecified
Sources