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SOC 220

Social Research Methods

3 units

Fall 2026

Topics

  • Research Designs
  • and Questionnaires
  • Qualitative Data Analysis Qualitative Data Analysis; Bridging
  • Quantitative and Qualitative Approaches
  • and Qualitative Approaches; TBA
  • Explain the logic and purposes of major quantitative and qualitative approaches used in sociological research
  • Identify the strengths and limitations of different research designs and methods
  • Apply basic principles of research design, data collection, sampling, and data analysis
  • Evaluate the quality and credibility of sociological research findings
  • Develop the foundational skills needed to design and conduct a sociological research project

Readings

  • Bell, E., Kleinknecht, S., & Bryman, A. (2026). Social Research Methods (7th ed.). Oxford University Press Academic Canada
    required
Fall 2026

Topics

  • Research design
  • Research ethics
  • Surveys
  • Probability sampling
  • Ethnography
  • Interviews
  • Focus groups
  • Content analysis
  • Mixed methods

Readings

  • Social Research Methods: Seventh Canadian Edition. Oxford University Press. ISBN 9780190170387.
    required
    ISBN 9780190170387
Sources