Critical Media Studies

Louis Althusser. “Ideology and Ideological State Apparatuses (Notes Towards an Investigation).” In Media and Cultural Studies: Keyworks.

Max Horkheimer and Theodor W. Adorno. “The Culture Industry: Enlightenment as Mass Deception.” In Media and Cultural Studies: Keyworks.

Walter Lippmann. “The World Outside and the Pictures in Our Heads.” In Public Opinion.

Marx and Engels. “The Ruling Class and the Ruling Ideas.” In Media and Cultural Studies: Keyworks.

Noam Chomsky and Edward Herman. “A Propaganda Model.” In Media and Cultural Studies: Keyworks.

Dick Hebdige. “From Culture to Hegemony”; “Subculture: The Unnatural Break.” In Media and Cultural Studies: Keyworks.

Marshall McLuhan. “The Medium is the Message.” In Media and Cultural Studies: Keyworks.

Neil Postman. “The Age of Showbusiness.” In Amusing Ourselves to Death.

Paul Lazarsfeld and Elihu Katz. “The Part Played by People.” In Personal Influence.

Stuart Hall. “Encoding/Decoding.” In Media and Cultural Studies: Keyworks.

Dallas Smythe. “On the Audience Commodity and its Work.” In Media and Cultural Studies: Keyworks.

Laura Mulvey. “Visual Pleasure and Narrative Cinema.” In Media and Cultural Studies: Keyworks.

Stig Hjarvard. The Mediatization of Culture and Society, chapter 2.

Jonathan Grey [as printed]. “How Do I Dislike Thee? Let Me Count the Ways.” In Anti Fandom, pp. 25–49.

Henry Jenkins. “Get a Life!: Fans, Poachers, Nomads.” In Textual Poachers.

Koichi Iwabuchi. “How ‘Japanese’ is Pokémon?” In Pikachu’s Global Adventure.

Jan Nederveen Pieterse. “Globalization as Hybridization.” In Media and Cultural Studies: Keyworks.

Christine Rosen. “The Age of Egocasting.” The New Atlantis.

Paul Lazarsfeld & Elihu Katz - The Part Played by People – Personal influence – (p.53-64) Stuart Hall – Encoding/Decoding - - Media and Cultural Studies – Keyworks (p.202-212)