Technology Strategy for Engineering Leaders

1 credits · Graduate

Designed for MEng and MTM students, this course explores key topics using the case discussion method. We will discuss technology strategy with the following meta themes; we will open with a case that applies traditional strategy analysis, contrast the traditional framework with new conceptions of platforms and competition. We’ll come to understand traditional economies of scale and barriers to entry and contrast those with network dynamics, winner take all markets, and platform strategy. Finally, we will critique platform competition and debate how platforms and their competitive dynamics will change business and society.