Introduction to Management of Technology

3 credits · Graduate

This course is designed to give students a broad overview of the main topics encompassed by management of technology. It includes the full chain of innovative activities beginning with research and development and extending through production and marketing. Why do many existing firms fail to incorporate new technology in a timely manner? At each stage of innovation, we examine key factors determining successful management of technology. What constitutes a successful technology strategy? The integrating course focus will be on the emergence of the knowledge economy and technology as a key knowledge asset and will involve both general readings and cases. The course also introduces students to Haas and COE faculty working in the relevant areas.