Marketing Emerging Technologies

3 credits · Graduate

The primary goal of this course is to develop in the student the marketing skills needed to compete aggressively as an entrepreneur in technology fields. Upon completion of the course, the student should have developed the following skills: the ability to assess and predict customer needs in markets that may not yet exist; the ability to create and execute marketing plans that necessarily integrate sophisticated technological development with rapidly evolving customer requirements; the ability to create and grow a focused marketing organization rapidly and efficiently; and the ability to create and use marketing communications to reach prospects, customers, OEMs, and sales channels efficiently and inexpensively.