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EWMBA 299M

Marketing Strategy

3 credits · Graduate

Strategic planning theory and methods with an emphasis on customer, competitor, industry and environmental analysis and its application to strategy development and choice.

Prerequisites & course information

{'preRequisiteCourse': '1026941', 'concurrentPrerequisit': False}; {'preRequisiteCourse': '1026951', 'concurrentPrerequisit': False}; {'preRequisiteCourse': '1026981', 'concurrentPrerequisit': False}; {'preRequisiteCourse': '1026971', 'concurrentPrerequisit': False}

Sources