Innovation and Entrepreneurship: Social and Cultural Context

4 credits · Undergraduate

This course will examine the social and cultural environment that enables or hinders the innovation process in business. The course starts by reviewing how companies can create and foster innovative cultures and organize for innovation, and reviews differences between countries in innovativeness. It continues by examining the factors which influence whether innovations are or are not adopted. It addresses some social and ethical issues of innovation, examines the social role and context of entrepreneurs, and closes with some case studies.