Marketing Research

3 credits

The course will provide students with a fundamental understanding of the entire process of marketing research and equip students with a knowledge base and tools to develop actionable consumer insights for marketing decision-making. Topics include formulating business-driven research questions, research design, sampling, data collection, and data analysis. As experiential learning, teams will apply concepts and techniques covered in class to a comprehensive marketing research project that spans the entire semester. STEM-Designated.