Marketing and Communication for Faith-Based, Nonprofit and Ministerial Organizations

1 credits

This four-week, 1-credit module introduces students to the strategic and theological dimensions of marketing and communication within faith-based nonprofit organizations. Integrating mission-centered messaging, stakeholder engagement, and organizational leadership, the module invites students to examine how leaders articulate institutional identity, communicate impact with credibility and humility, and cultivate meaningful relationships with the communities they serve. Topics include mission statement development, strategic storytelling, success measurement, stakeholder engagement, and promotional practices across digital and relational contexts. Students will explore how marketing in faith-based settings can function as stewardship, witness, and collaborative ministry rather than mere visibility or branding. Particular attention is given to communicating organizational value in ways that are ethically grounded, culturally attentive, and aligned with mission. Emphasis is placed on executive leadership as the ability to align message, mission, and organizational practice in ways that build trust, deepen participation, and strengthen organizational witness. Students are required to join a live, synchronous conversation with an expert on Thursdays as well as meet in small learning communities once a week (by arrangement).