Branding

The goal of this course is to develop formal and analytical skills to expand upon the ways a brand identity can be conceived. Students will develop logos as a point of entry to a brand identity and apply the identity system to a series of hypothetical scenarios for a target audience. This course will explore various aspects of designing identities including logo lockups, typographic systems, positioning, brand strategy, and application methods. The emphasis will be on developing form and content relationships applied across various media and communication platforms.