Media Analytics

Enrollment Requirements: Undergraduate Prerequisite: COMCM 321 This course introduces students to the fundamental principles and techniques of social media analytics, focusing on the collection, analysis, and interpretation of social media data. Emphasizing practical, hands-on experience, students will learn to utilize social media analytics software to understand social media trends, audience behavior, and campaign effectiveness. This class prepares students to navigate the contemporary social media landscape. Pre-existing knowledge of programming languages is not required.