Business Fundamentals for Public Relations

Enrollment Requirements: Undergraduate Prerequisite: COMCM 215 This course provides a foundation in business skills for public relations. Through readings and discussions, in-class exercises, guest speakers and a final team project, students will gain a strong foundation in the major concepts and issues at the intersection of business and public relations. The course will sharpen students' business acumen through increasing their business and financial literacy on topics such as public company reporting, reading financial statements, and the basics of S.E.C. filings.