Design & Art Direction

Enrollment Requirements: Undergraduate Prerequisite: COMCM 417 and COMCM 501; Graduate Prerequisite: COMCM 501 and COMCM 708 and COMCM 717 The assignments you'll work on in Art Direction this semester are structured to provide you with the firsthand experience of managing and developing brands for a range of clients. You'll assume responsibility for the strategic insight and discovery necessary to shape the brand's image development and then go on to determine and implement the advertising's consistent, overall design aesthetic. Successful work from these assignments, showcased in your portfolio, will demonstrate your ability to manage the brand development process for 21st century clients.