Design and Art Direction 2

Enrollment Requirements: Undergraduate Prerequisite: COMCM 511; Graduate Prerequisite: COMCM 511 This Advanced Design/Art Direction course is designed for capable, committed Advertising majors seeking an additional semester to deepen their creative practice in visual communication. The course offers an intensive exploration of advanced design and art direction methodologies that align with current industry expectations. Students will engage in a full-spectrum processâ€"from revisiting and refining core design principles such as typography, grid systems, image-making, iconography, and colors to producing contextual mockups and high-fidelity storyboards for time-based media. Projects will span print and digital formats, allowing students to design, prototype, and iterate ideas across multiple platforms. The course places strong emphasis on sharpening visual language throughout the creative process, ultimately supporting the development of an industry-ready portfolio tailored for advertising.