Advertising Copywriting

4 credits

Enrollment Requirements: Undergraduate Prerequisite: COMCM 417; Graduate Prerequisite: COMCM 708 and COMCM 717 This course builds on the concept development and copywriting foundations learned in prerequisite courses. Assignments will require the creation of copy for a range of audience segments and media channels. Students will learn to shape copy for video, digital, print, and social media. 4 cr. 1st semester