Careers and Capstone

Strategic Integrated Communication Capstone is the culminating experience for the Master of Science in Strategic Integrated Communication, requiring students to synthesize and apply their prior coursework to a substantial, portfolio-ready professional project. In this asynchronous, graduate-level course, mid-career communication professionals design and execute an original strategic initiative that integrates research, data-informed planning, AI-enabled tools, multicultural audience insights, brand and reputation management, leadership communication, and end-to-end project management for a real or closely modeled organizational context. Emphasizing ethical practice, executive presence, and career advancement, the course positions students to translate communication strategy into the language of business through client-ready deliverables, financial ROI arguments, and an executive-focused personal branding plan that supports their progression toward senior leadership roles.