Research Methods in User Experience Design

This course introduces students to industry-standard methods used to test and evaluate user experiences. Specific methods include user interviews, card sorting, usability testing, survey design for UX feedback, A/B experiment design, feature evaluation, and behavioral analytics. The course covers research ethics, participant recruitment, how to incorporate AI tools into testing, and how to synthesize multi-modal findings into actionable design recommendations. Students will gain hands-on experience with industry-standard tools and methods while developing skills to advocate for user-centered design decisions through evidence-based research.