Strategic Media Relations and Management

Enrollment Requirements: Graduate Prerequisite: COMCM 701 and (COMCM 703 or COMCM 707) This advanced course explores the role and practice of media relations in an integrated media landscape (PESO) to create an authentic and unified organizational narrative. Students learn the strategic and proactive approach to gaining third-party credibility among journalists, influencers, targeted audiences, and stakeholders. Topics include research & media planning/evaluation, relationship building, content development & engagement, spokesperson role & training, proactive and reactive media counseling, and leveraging innovative media strategies. This course involves lectures, reading assignments, writing projects, case studies, and real-world simulations to create an interactive and engaging learning environment.