Advanced Media Writing in the Age of AI

Enrollment Requirements: Undergraduate Prerequisite: COMCM 331 or COMFT 310 or COMJO 200; Graduate Prerequisite: COMCM 707 This capstone to the COM Writing Program addresses the rapidly changing questions surrounding generative AI tools and technologies and their proper role in ethically and reliably creating written content. Writing is inherently thinking â€" how do we (and should we) automate thinking? Can gen AI, quality, and authenticity coexist? How do we balance the desire for and benefits of accelerated content creation with a need to ensure media documents retain an essential human dimension for human audiences? Through a series of PR, advertising, and journalism assignments and exercises, this course will present, explore, and develop ways to harness AIâ€TMs unprecedented power for media writing while demonstrating how writers can and must retain the privilege and responsibilities of authorship.