Strategic Marketing in AI-Driven E-Commerce

Examine the history of e-commerce, along with key concepts related to how businesses can successfully utilize Internet and Web technologies. You will be introduced to the concepts and challenges of electronic commerce. Topics include a comparison of e-commerce procedures, payment mechanisms, applications across various industry sectors, security concerns, and the challenges of starting and maintaining an online business. Additionally, e-commerce practices will be compared with traditional business models. The development of a WordPress-themed website is a minor feature of the course.