Strategies for Performing Arts Businesses

Prerequisite: MET AR 100 Lab. This course explores the practice of producing theater as an act of entrepreneurship, and the strategic thinking necessary to take a concept for a creative business or initiative and make it a reality. You will learn leadership and management skills as they are applied in a dynamic arts environment and go behind the bright lights of Broadway to examine the variety of creative businesses that support or leverage the commercial theater industry, as well as the ways in which creative business people inside of the largest legacy institutions are creating new strategies to stay at the forefront of this highly competitive field. You will also consider the ways in which nonprofit theaters are increasingly seeking to build earned revenue strategies, and the growing number of commercial/nonprofit partnerships that operate within the industry.