Introductory Microeconomics for Business and Strategy

Questrom BSBA first-year students only. Students must choose either QSTBE 101 or CASEC 101. Students cannot take both BE101 and EC101. Business economics provides students with an intellectual framework for understanding how businesses work: how firms interact in markets, and how markets respond to regulation and policy. Business economics has a dual mission: it is both a social science that describes how markets function and a framework that provides practical guidance for business leaders. This course focuses on business-relevant questions of how markets and businesses interact to create and distribute value. The course takes a data-based, empirical approach to these questions and uses experiential learning and interactive activities to enhance students' applications of economics to BU business problems. The course describes how social value is created via innovation and economic growth and how social value can be destroyed through harmful externalities. Effective Fall 2024, this course fulfills a single unit in each of the following BU Hub areas: Critical Thinking, Ethical Reasoning, Social Inquiry 1.