Introduction to the Music Business and Music Marketing

Undergraduate Prerequisites: (QSTMK 223 previously and QSTXP 298 previously or concurrently), or QSTMK 323 - Survey of the music industry with a focus on understanding of its structure and the intersection of business and music. Discusses key areas of music marketing, including opportunities for musicians, including publicity, advertising, promotion (online and traditional), digital distribution, touring, licensing/synch, and radio.