Global Marketing Management

4 credits

Undergraduate Prerequisites: QSTMK 223 and QSTXP 298, or QSTMK 323. Pre-req for SHA students: SHA HF260 - Develops a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets. Students will learn about the key environmental forces shaping the needs and preferences of the global consumer and the impact of foreign, political, and economic factors on the marketing mix. 4 cr.