Pricing Strategy and Tactics

Undergraduate Prerequisites: QSTMK 223 and QSTXP 298, or QSTMK 323. Pre-req for SHA students: SHA HF260 - Focuses on the practical needs of the marketing manager when making pricing decisions. Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors' pricing, and formulating an appropriate pricing strategy.