Pricing Strategy and Tactics

Graduate Prerequisites: QSTBE 720 or QSTBE 721, QSTMK 723 or 724, and QSTQM 716 or 717. - This course focuses on the practical needs of the marketing manager making pricing decisions. Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors' pricing and formulating an appropriate pricing strategy.