Public Relations and Integrated Marketing Communication

Undergraduate

Examination of the public relations process; role, functions, historical evolution and relevance to effective marketing communication strategy. Course Format: Lectures, seminar, 3 hours per week. Restrictions: Open to BCMN and ETPH majors with a minimum of 8.0 overall credits. Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.