Export Strategy and Management

Undergraduate

Techniques required to do business overseas. Concepts, processes and theories associated with the development and management of export markets. Investigation, analysis and reporting on various export marketing management issues. Course Format: Lectures, case discussion, 3 hours per week. Restrictions: Open to BAcc and BBA students. Prerequisite(s): MGMT 3P98 Course Notes: This course may be offered in multiple modes of delivery. The method of delivery will be listed on the academic timetable, in the applicable term.